In the bustling streets of London, where culture and creativity intertwine, there exists a haven for those seeking eco-luxe products with a distinct flair. Yard and Parish, founded by cousins Alesha Bailey and Samantha Newell in 2019, is more than just a brand—it’s a movement. Let’s delve into the essence of Yard and Parish, a beacon of Black-owned excellence.

The Birth of Yard and Parish

The name “Yard and Parish” pays homage to the cousins’ Jamaican heritage. It encapsulates the warmth of home, the vibrancy of community, and the richness of culture. For Black people navigating the retail landscape, finding products made by us, and for us, can be a challenge. Yard and Parish steps in to bridge that gap, curating a selection of Black-owned small businesses that redefine luxury.

Curated Excellence

At Yard and Parish, quality meets consciousness. Their directory boasts an array of eco-luxe brands, each with a unique story to tell. Let’s explore some of the gems within their curated collection:

  1. Aff & Jam: This brand weaves together African prints and contemporary designs, creating fashion-forward pieces that celebrate heritage.
  2. Black Girl Sunscreen: Sun protection tailored for melanin-rich skin—because sun safety is universal.
  3. Eléngé: Bold, handcrafted jewelry that speaks to individuality and self-expression.
  4. Temple Skin: Skincare rituals rooted in ancient wisdom, nourishing both body and soul.
  5. Thés Lac Rose: Fragrant teas inspired by Senegal’s vibrant culture.
  6. Toothbuckle: Sustainable accessories that redefine elegance.
  7. VON: Artistic homeware that transforms spaces into sanctuaries.

A Community of Empowerment

Yard and Parish isn’t just about products; it’s about empowerment. By supporting these Black-owned businesses, you become part of a movement that uplifts creators, preserves traditions, and fosters economic growth. Whether you’re seeking haircare, skincare, homeware, or art prints, Yard and Parish has you covered.

The Invitation

As you explore Yard and Parish’s virtual shelves, take advantage of the 10% discount on your first purchase. Visit YARDANDPARISH.COM and immerse yourself in a world where luxury meets purpose. Let your choices echo the spirit of community, resilience, and celebration.

Remember: Yard and Parish isn’t just a brand; it’s a celebration of Black excellence—one eco-luxe product at a time. 🌿🖤

Visit Yard & Parish


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