Joycelyn Mate and Rachael Twumasi-Corson
have created a company that looks blend natural and organic ingredients with expertise to make hair care as simple as possible.
After years of rejection from wholesalers saying black women’s needs are “niche” they were voted
BBFA BEST NATURAL HAIR BRAND 2018.
They are the first product product range for afro hair in Whole Foods UK.
Not stopping there, further regonigtion of the brand in 2018, saw funding raised by Angel investors togther with the WeWork Global Creator Award and Backstage Capital were added to the round in 2019″.